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Business Resources for Family Child Care

Marketing Your Program to Parents/Families

  • Children’s Council Referral Database

    Let us help you market your program to thousands of local parents through our referral database which fuels our online Child Care Finder that families use to find licensed child care.

    To enroll in the referral database, click one of the links below and complete the form:


  • Early Learning For All Application Portal: Training for Child Care Programs

    Early Learning For All is San Francisco’s early care and education eligibility list and connects Early Learning For All programs to families looking for care. The list enables child care programs to report and fill Early Learning For All and Title 5 vacancies.

    The Early Learning for All Application Portal Training teaches you how to use the portal and report your vacancies, including an overview of the system, how to use the portal to report a vacancy, and to follow up with families.

    The trainings are free but reservations are required. To register for this training, contact the Children’s Council Help Desk at 415-343-4669 or support@childrenscouncil.org.

  • Family Child Care Fundamentals Workshops — BizNest Incubator offers a free Family Child Care Fundamentals Workshop Series, which includes a session on marketing your business. The workshops are offered in Live Virtual format, in English, Spanish and Cantonese.

    Registration is required. CLICK HERE for more on the upcoming offerings and the link to register.

  • How to Set Up a Facebook Page — Watch an instructional video about setting up a Facebook page as part of your business marketing strategy:


  • How to Make a Flyer — A template to help you create a marketing flyer that highlights the unique strengths and offerings of your child care business.

  • Digital Content Organizer — A comprehensive tool to organize all the information you need to establish a Facebook page or online profile to market your child care business.

  • Photo Tips & Photo Release Form — Using pictures in your marketing materials (print and online) can convey the essence of your business and makes an impact in ways that words only cannot.

    • Photo Tips (PDF) – Tips on how to visually capture the best of your childcare business for inclusion in your flyer and other marketing materials.
    • Photo Release Form (PDF) – When using photos of people (adults or children) in your marketing materials (print or digital), it’s important to obtain permission for use from the individuals in the photo (if children, permission is needed from a parent/guardian).

      Click here to download an attractive and easy-to-understand photo release form.

  • How to Host a Tour — A two-page illustrated handout that describes the key elements of a tour for parents considering enrolling their child in your program.